Salesforce AI

Salesforce Artificial Intelligence

Salesforce AI delivers trusted, extensible AI grounded in the fabric of our Platform. Utilize our AI in your customer data to create customizable, predictive, and generative AI experiences to fit all your business needs safely. Bring conversational AI to any workflow, user, department, and industry with Einstein.

What can you do with Einstein?

Drive productivity and personalization with predictive and generative AI across the Customer 360 with Salesforce Einstein. Create and deploy assistive AI experiences natively in Salesforce, allowing your customers and employees to converse directly with Einstein to solve issues faster and work smarter. Empower sellers, agents, marketers, and more with AI tools safely grounded in your customer data to make every customer experience more impactful.

Generate trusted content grounded in customer data.

Experience AI built into the flow of work, for any workflow, user, department, and industry.

• Sales AI
• Customer Service AI
• Marketing AI
• Commerce AI

Build and customize a conversational AI assistant for CRM.

Einstein Copilot is a trusted, generative-AI powered assistant built into the user experience of every Salesforce application. Whether employee-facing or customer-facing, Einstein Copilot can automatically reason through tasks based on pre-built skills. Use prompts, APIs, apex, and more to customize your own AI assitant.

Deploy trusted AI on the Salesforce Platform.

Explore the benefits of AI without the risking your sensitive data with the Einstein Trust Layer, our natively-built secure AI architecture. Built on Hyperforce for data residency and compliance, the Einstein Trust Layer is equipped with best-in-class security guardrails from the product to our policies. Use AI that is ethical, safe, and unbiased, without compromising on quality.

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